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v2.0 / 2026 / BENGALURU
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>scanning archive — 535 campaigns / 8,950 creators.[ READY ]
>render: Old-world craft · New-world pace..[ OK ]
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// OLD WORLD
NEW WORLD //

Old-worldcraft.New-worldpace.v2.0 — 2026

A global creative agency, brewed in Bengaluru.

// CAMPAIGNS535+
// EMV GENERATED$3.2B+
// BRANDED CONTENT PRODUCED8,950+
Talk to us
★ TOPSCOUT / V2.0 / 2026
FILMINFLUENCEAIBRANDPERFORMANCEIPFILMINFLUENCEAIBRANDPERFORMANCEIP
SCROLL

Five fluid beats. One potent stance.

Scroll through. Each beat unlocks the next. The whole thing is a posture, not a pitch.

BEAT 01
AI didn't replace the craft.
[01]   THE CRAFT / INTACT
BEAT 02
It replaced the wait.
[02]   THE WAIT / GONE
BEAT 03
We make ads in days, not months.
[03]   PACE / IN MOTION
BEAT 04
We make them with the people who make the algorithm work.
[04]   THE PEOPLE / TUNED IN
BEAT 05
Old-world craft. New-world pace.
[05]   THE STANCE / LOCKED
Read more from us

The work culture couldn't ignore.

SHOWING 10 / 535+
CAMPAIGNS · 2020 — 2026
// INTERLUDE 01
● SIGNAL HOLD
FRAME 2442 / 4096
FROM CRUSHED ARCHIVES
A QUIET MINUTE
The work isn't the trophy.
The work is the receipt.

Juicing the mind out onto our colorful canvas.

// AUDITED. BORING WORD. WE KNOW.

Not a service grid. A posture.

Six things we make. Listed plainly. Hover to read the small print — and to see how seriously we take each one.

// 01
We craft influencer campaigns that don't read like ad scripts.
INFLUENCE
+
// 02
We slow-cook AI films over a week, not 30 minutes.
AI FILM
+
// 03
We build brand worlds, not just identities.
BRAND
+
// 04
We direct TVCs that look like cinema and DVCs that earn the scroll.
FILM
+
// 05
We engineer performance creative that actually performs.
PERFORMANCE
+
// 06
We grow owned IP, because attention has to be earned, not bought.
OWNED IP
+

Our content arm. Always cooking.

Crushed is the in-house studio. Where the AI films get made, the brand IP gets prototyped, and the music videos no client briefed us on get released anyway. Independent. Adjacent. Loud on its own terms.

  • AI films & original IP
  • Music videos & live experiments
  • Brand worlds — not identities
Visit Crushed
COMING WEEK 2
CRUSHED.STUDIO
v0.1 / PREVIEW
CRUSHED
AI FILMSMUSIC VIDEOSBRAND IPORIGINAL CONTENTLIVE EXPERIMENTSAI FILMSMUSIC VIDEOSBRAND IPORIGINAL CONTENTLIVE EXPERIMENTS

The brands we've moved.

RADAR / 80+ NODES
// HOVER TO PROBE
// HOVER A NODE★ 80+ BRANDS · 535+ CAMPAIGNS

Receipts, in their words.

01 / 08
// CASE 01 OF 08
India's first fully AI-generated digital ad in 30 days. We've launched campaigns slower with bigger agencies.
EMAMI / DERMICOOL WARRIORS
// CASE 02 OF 08
₹200 crore in one week. That's the kind of number that makes you stop briefing anyone else.
XIAOMI INDIA
// CASE 03 OF 08
301 creators onboarded in two months. 13 of them landed in our top 100.
MOJ BY SHARECHAT
// CASE 04 OF 08
A festive influencer push that won an ETRetail. They turned the award into a longer relationship.
FASTRACK / TITAN
// CASE 05 OF 08
5× app downloads during India's most uncertain crypto window. Few agencies could have held that nerve.
COINSWITCH KUBER
// CASE 06 OF 08
They didn't sell us spice mixes. They convinced us we were bottling four legendary kitchens.
INDIA GATE / KRBL
// CASE 07 OF 08
Insurance is one of the hardest categories to make creator-native. They made it look easy.
POLICY BAZAAR
// CASE 08 OF 08
Trust isn't built with celebrities. It's built with the right voices in the right contexts. They understood that on day one.
MAX LIFE

Two people you'll actually talk to.

OPERATING TEAM
REACH DIRECT
RB
Rishi Bhattacharjee, CEO and Founder of TopScout
● ID 001 / CEORB · 2020
AVAILABLEBENGALURU / IST
Rishi Bhattacharjee
CEO & FOUNDER

Builds creative companies for a living. Hands-on from strategic pitch to delivery across creative direction, AI integration, and the work that ends up on charts.

SG
Shruti Gupta, Co-Founder and CSO of TopScout
● ID 002 / CSOSG · 2020
AVAILABLEBENGALURU / IST
Shruti Gupta
CO-FOUNDER & CSO

Strategy, client relationships, and production execution. Executive Producer on the campaigns clients remember. The reason 535+ campaigns shipped on time.

What we're thinking about.

LATEST 03 / 03 POSTS
UPDATED 22 APR 2026

Brief us. Or just say hi.

We read every one and Rishi or Shruti reply within 24 hours.

~ /tts/intake — new_brief.tts
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v1.0 — 2020

The original scout

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