CelebritiesOld-worldcraft.New-worldpace.
Creator-ledNow
A global creative agency, brewed in Bengaluru.
01 / OUR PARTNERS
The brands we've moved.
Some of our work
See MoreCelebrities
Socials
Celebrities
IPs
Celebrities
Celebrities
Socials
Celebrities
Celebrities
Influencers
Influencers
Influencers
Influencers
UGC
Socials
Celebrities
Celebrities
IPs
Socials
Celebrities
IPs
IPs
IPs
Influencers
Celebrities
Influencers
Influencers
UGC02 / HALL OF FAME
Work that's good spirited and culturally sound.
03 / WHAT WE MAKE
Our Creative Stack.
From AI-native films to OOH boards, from podcasts to performance pipelines. We've done the full pipe. We'd like to do those more.
VR, AR, 3D, but for stories.
Brand worlds, not just identities.
Performance creative that actually performs.
Cinema-grade. Scroll-stopping.
Slow-cooked AI. Broadcast quality.
Off-screen attention. On-brand.
Campaigns that don't read like ad scripts.
Audio that earns the headphones.
AI-native. Craft-first.
Daily presence with a point of view.
Pipelines that ship while you sleep.
Fast sites that stay on brand.
Products people finish using.
04 / BY THE NUMBERS
Juicing the mind out onto our colorful canvas.
// AUDITED. BORING WORD. WE KNOW.
05 / CRUSHED STUDIOS
Our content arm. Always cooking.
Crushed is the in-house studio. Where the AI films get made, the brand IP gets prototyped, and the music videos no client briefed us on get released anyway. Independent. Adjacent. Loud on its own terms.
- AI films & original IP
- Music videos & live experiments
- Brand worlds, not identities
CRUSHED.STUDIO
v1.0
v1.0
CRUSHED
AI FILMSMUSIC VIDEOSBRAND IPORIGINAL CONTENTLIVE EXPERIMENTSAI FILMSMUSIC VIDEOSBRAND IPORIGINAL CONTENTLIVE EXPERIMENTS
06 / OUR POV
Five fluid beats. One potent stance.
People who make the algorithm work.
Speed when speed matters.
Stillness when story matters.
AI didn't replace the craft.
It replaced the wait.
07 / LEADERSHIP
The Captains
RB
Rishi Bhattacharjee
CEO & FOUNDER
Builds creative companies for a living. Hands-on from strategic pitch to delivery across creative direction, AI integration, and the work that ends up on charts.
SG
Shruti Gupta
CO-FOUNDER & CSO
Strategy, client relationships, and production execution. Executive Producer on the campaigns clients remember. The reason 535+ campaigns shipped on time.
08 / JOURNAL
What we're thinking about.
LATEST 03 / 06 POSTS
UPDATED 06 JUL 2026
UPDATED 06 JUL 2026
Trust has moved. Your buyer believes a creator, not your logo.
Consumers still trust brands, but the trust that decides a purchase now runs through people: peers, reviewers, and creators. Here is what that shift changes about how you build a brand.
Read post →
The funnel is dead. Gen Z buys in loops, not lines.
The straight line from awareness to purchase was always a story brands told themselves. Gen Z discovers, doubts, and decides inside a loop, often without ever leaving the feed. Here is how buying actually works now, and what it asks of the brands chasing it.
Read post →
Your customer is shopping through ChatGPT. Here is what that changes.
Your customer is asking ChatGPT, not Google. Traffic from AI assistants is up 693% and converts better than any other source. Here is what marketing to the AI-native consumer actually takes.
Read post →
10 / TALK TO US
Brief us. Or just say hi.
We read every one and Rishi or Shruti reply within 24 hours.
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