Beauty Portfolio

PORTFOLIO·2023·CASE 05

Eleven challenger beauty brands, each with a different audience to fix.

89.8M+ reach

BRANDS

CAMPAIGNS CURATED

89.8M+

AUDIENCE REACH

3.18%

AVG. ENGAGEMENT

750+

INFLUENCERS ACTIVATED

// 01 · THE BRIEF

Eleven challenger beauty brands, each fighting a different audience gap. No single playbook, and no margin to figure each one out sequentially.

Beauty and grooming is a category where influence is currency, but influence doesn't travel evenly across India. mamaearth needed South, East, and North in parallel. WOW Skin Science was a haircare-plus-skincare visibility play. The Derma Co was about doctor-led credibility. Aqualogica needed a different sub-segment again. Eleven brands, eleven creator-supply problems, all running at the same time.

// 02 · THE APPROACH

51 campaigns across 750+ creators in 1,050+ placements.

The roster is intentionally broad: lifestyle, beauty, fashion, entertainment, actors, parenting, doctors, nutritionists, across YouTube, Instagram, and Twitter. Inventory mix spans Reels, LIB, Tweets, Swipe-up Stories, Statics, IG Live, and integrated or dedicated YouTube placements. Each brand gets a category-tuned plan that draws on whichever section of the roster fits that brand's gap.

The Brief

Scale creator-led influence across an 11-brand D2C beauty and personal care portfolio: Mamaearth, BBlunt, WOW Skin Science, The Derma Co, Ayuga, Qraa Men, The Man Company, Aqualogica, Foxtale, Dr. Sheth's, RJU Beauty.

What We Did

51 campaigns across YouTube, Instagram, and Twitter — with 750+ creators and 1,050+ inventories activated across genres including Lifestyle, Beauty, Fashion, Entertainment, Parenting, Doctors, and Nutritionists.

The Result

51 campaigns curated
750+ influencers activated
1,050+ content inventories
89.8M+ audience reach
3.18% average engagement rate
Mamaearth, BBlunt at ₹0.20 CPV; WOW at ₹0.50 CPV — best-in-category economics

// NEXT TALK TO US

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Eleven challenger beauty brands, each fighting a different audience gap. No single playbook, and no margin to figure each one out sequentially.

51 campaigns across 750+ creators in 1,050+ placements.

The Brief

What We Did

The Result

India's first fully AI-generated digital ad. 30 days, end-to-end.

Four Xiaomi launches across categories that have nothing in common except the brand.

Moj's first 301 quality creators, in the eight weeks after TikTok left India.

Have a brief in portfolio?

v1.0 · 2020