DermiCool / Emami
India's first fully AI-generated digital ad. 30 days, end-to-end.
YouTube Best of Ads '25
// THE WORK SELECTED DELIVERABLES
The Brief
Launch DermiCool's gamified anime-styled film for the 2025 summer season — produced entirely with AI visual generation, shipped in 30 days end-to-end.
What We Did
Produced India's first fully AI-visual-generated digital ad. Built the storyboard-to-final-film pipeline in collaboration with Wondrlab, with TopScout's Crushed Studios as the AI production partner.
The Result
- YouTube's Best of Ads — India 2025
- 30-day production timeline (vs. typical 8–12 weeks for animated film)
- Industry-first proof point that AI can deliver broadcast-grade creative
Why It Matters
This campaign reframed what a creative agency can deliver. AI didn't replace the craft — it replaced the wait.
// NEXT TALK TO US
