// 01 · THE BRIEF
Meesho was already running with other agencies when we came in. Our brief was specific: find the creators they hadn't.
Meesho is a category of one. 10M resellers across 700 towns, serving 70M customers. The product is structural: it gives women across small-town India a way to start a business without inventory. The brief, when we came in, wasn't to grow brand awareness from zero. It was sharper than that. Find the creators Meesho's existing agencies hadn't reached, in the regional languages those agencies were treating as a localisation step rather than a creator-supply problem.
