Meesho
The creators Meesho's existing agencies hadn't reached, in eight regional languages.
Meesho was already running with other agencies when we came in. Our brief was specific: find the creators they hadn't.
Meesho is a category of one. 10M resellers across 700 towns, serving 70M customers. The product is structural: it gives women across small-town India a way to start a business without inventory. The brief, when we came in, wasn't to grow brand awareness from zero. It was sharper than that. Find the creators Meesho's existing agencies hadn't reached, in the regional languages those agencies were treating as a localisation step rather than a creator-supply problem.
Product hauls only, in eight regional languages, sustained for twelve months.
We activated across Hindi, Tamil, Telugu, Kannada, Marathi, Odia, Bengali and Assamese, mirroring Meesho's own regional map. The format was deliberately concrete: dedicated product hauls, try-ons, and app-recording walkthroughs across Fashion and Celebrity-Lifestyle creators. No abstract brand spots. Every video showed a real woman trying on Meesho inventory and walking the viewer through the app. Run length: September 2020 through September 2021, spanning two festive cycles.