Moj / ShareChat

PLATFORM·2021·CASE 03

Moj's first 301 quality creators, in the eight weeks after TikTok left India.

2B+ views

301

CREATORS ONBOARDED

2B+

VIEWS GARNERED

50M+

ENGAGEMENT

13 of ours

IN MOJ TOP-100

// 01 · THE BRIEF

TikTok had just left India. Moj had eight weeks to fill the void without flooding the feed with the kind of creator content that gets a platform muted.

Moj by ShareChat was racing competitors to consolidate India's post-TikTok short-video audience. At brief, the platform was at 20M+ users (today 80M+). Hindi alone wasn't going to work; the void TikTok left was multilingual. The brief was simple to state and difficult to ship: activate quality creators across India's regional language map, fast, without diluting content quality.

// 02 · THE APPROACH

301 creators, 5 languages, 26 categories, 18,540 videos in two months.

We onboarded across Hindi, Tamil, Kannada, Punjabi and Bengali. Weekly creator incubation kept the roster aligned with Moj's algorithm and content guidelines. The pipeline shipped: 309 creators producing 60 videos each, 18,540 videos in two months.

The Brief

Quickly activate quality creators on Moj — the post-TikTok-ban Indian short-video app — to combat platform competition.

What We Did

Onboarded 301 creators across 5 languages (Hindi, Tamil, Kannada, Punjabi, Bengali) and 26 categories in 2 months. Each creator committed to 60 videos.

The Result

301 creators onboarded
2 billion+ views
50M+ engagement
13 creators landed in Moj India's Top 100 (out of 7M+ creators on the platform)
Top 13 creators alone delivered 525M views, 50M+ engagements

Why It Matters

Moj became the 5th most-downloaded app on Play Store during this period. This was creator activation at category-defining scale.

// NEXT TALK TO US

Have a brief in platform?

Talk to us about Moj→

TikTok had just left India. Moj had eight weeks to fill the void without flooding the feed with the kind of creator content that gets a platform muted.

301 creators, 5 languages, 26 categories, 18,540 videos in two months.

The Brief

What We Did

The Result

Why It Matters

India's first fully AI-generated digital ad. 30 days, end-to-end.

Four Xiaomi launches across categories that have nothing in common except the brand.

A multi-campaign creator partnership across the Fastrack Smart portfolio.

Have a brief in platform?

v1.0 · 2020