Moj / ShareChat

PLATFORM·2021·CASE 03

Moj's first 301 quality creators, in the eight weeks after TikTok left India.

2B+ views

301

CREATORS ONBOARDED

2B+

VIEWS GARNERED

50M+

ENGAGEMENT

13 of ours

IN MOJ TOP-100

// 01 · THE BRIEF

TikTok had just left India. Moj had eight weeks to fill the void without flooding the feed with the kind of creator content that gets a platform muted.

Moj by ShareChat was racing competitors to consolidate India's post-TikTok short-video audience. At brief, the platform was at 20M+ users (today 80M+). Hindi alone wasn't going to work; the void TikTok left was multilingual. The brief was simple to state and difficult to ship: activate quality creators across India's regional language map, fast, without diluting content quality.

// 02 · THE APPROACH

301 creators, 5 languages, 26 categories, 18,540 videos in two months.

We onboarded across Hindi, Tamil, Kannada, Punjabi and Bengali. Weekly creator incubation kept the roster aligned with Moj's algorithm and content guidelines. The pipeline shipped: 309 creators producing 60 videos each, 18,540 videos in two months.

// NEXT TALK TO US

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TikTok had just left India. Moj had eight weeks to fill the void without flooding the feed with the kind of creator content that gets a platform muted.

301 creators, 5 languages, 26 categories, 18,540 videos in two months.

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Have a brief in platform?

v1.0 · 2020