// 01 · THE BRIEF
Two BFSI enterprises with different positioning needs. One creator-led playbook that works for both.
BFSI is the category most resistant to creator marketing, and the one that needs it most. Both Max Life and Policy Bazaar came to us with versions of the same brief: build trust without leaning on celebrity, fear, or the kind of mass-reach that loses credibility on the way through. Two different positioning problems, one underlying playbook: find creators whose audiences are already navigating the financial decisions these products serve, and let the work be educational instead of transactional.
