What we're thinking about.
Long-form notes from inside the agency. Skip the intros. Every post lands a thesis in the first paragraph.
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The funnel is dead. Gen Z buys in loops, not lines.
The straight line from awareness to purchase was always a story brands told themselves. Gen Z discovers, doubts, and decides inside a loop, often without ever leaving the feed. Here is how buying actually works now, and what it asks of the brands chasing it.
Your customer is shopping through ChatGPT. Here is what that changes.
Your customer is asking ChatGPT, not Google. Traffic from AI assistants is up 693% and converts better than any other source. Here is what marketing to the AI-native consumer actually takes.
Why AI didn't replace the craft. It replaced the wait.
AI didn't replace the craft. It replaced the wait. Here's what that actually means for the people commissioning work.
Two out of three influencers have fake followers. Here's how to spot them.
India is the largest source of fake-follower traffic in the world. Most agency audits miss the things that actually matter. Here's what we check before we sign a creator.
Behind DermiCool: building India's first fully AI-generated ad in 30 days.
Behind the scenes of DermiCool Warriors, India's first fully AI-generated digital ad. What it took, what nearly broke, and what we learned about shipping broadcast-grade work in 30 days.
