// 01 · THE BRIEF
Four months of crypto education during a regulatory window nobody could read.
CoinSwitch Kuber was six months into its India journey when the brief came. 2M users, 500% MoM growth, 90% of buyers retail. The harder context was the policy backdrop. The Supreme Court had lifted India's crypto ban the previous March. What came next was open: a legal framework, more restrictions, or another reversal. The work had to teach without promising the law would hold.
