What we make.
Thirteen disciplines, one studio. Some of this ships in weeks on an AI-native pipeline. Some of it still needs a printer's proof and a site visit. Brands usually arrive for one and stay for three, because the expensive failures in a campaign are rarely the work itself. They are the handoffs: strategy to script, script to edit, edit to creator, creator to report. Nothing here gets handed off.
- // 01
Tech-led Audience Immersions
VR, AR, 3D, but for stories.
Immersive builds where the story is the point and the technology stays invisible: VR and AR activations, 3D environments, and installations people queue for rather than walk past.
- // 02
Branding & Identity Design
Brand worlds, not just identities.
Positioning, naming, identity systems, and the rules that keep them intact once the work leaves the studio. Most identity engagements run around four to eight weeks depending on scope.
- // 03
Performance Marketing
Performance creative that actually performs.
Creative built to be measured. When the targeting is fine and the creative is the bottleneck, this is the work that moves cost per result. For CoinSwitch Kuber it moved app downloads 5.1x across four months of crypto education, in the middle of India's most uncertain regulatory window.
CoinSwitch Kuber · 5.1x downloads - // 04
TVCs & DVCs
Cinema-grade. Scroll-stopping.
Broadcast films and digital commercials, directed and produced end to end. The DermiCool film is the sharpest proof: a gamified, anime-styled DVC for Emami's 2025 summer season that took YouTube's Best of Ads, India.
DermiCool · Best of Ads '25 - // 05
AI-Produced Branded Media
Slow-cooked AI. Broadcast quality.
AI-native production for brands, made by Crushed Studios. We made India's first fully AI-generated digital ad for DermiCool and shipped it end to end in 30 days.
AI film production - // 06
Print & OOH
Off-screen attention. On-brand.
Print, outdoor, and environmental work that has to survive being seen at sixty kilometres an hour and still read as the same brand it is online.
- // 07
Influencer Marketing
Campaigns that don't read like ad scripts.
Campaigns matched by craft and credibility rather than follower count, and we audit for fraud before a rupee moves. The beauty portfolio is the scale proof: eleven challenger brands, 51 campaigns and 750+ creators running in parallel, at 89.8M reach and 3.18% average engagement.
Beauty portfolio · 11 brands, 89.8M reach - // 08
Podcasts
Audio that earns the headphones.
Branded audio that earns the headphones: format, hosting, production, and the distribution plan that stops it becoming a show nobody finds. We run the podcast layer of YourStory's platform partnership alongside its social and events work.
YourStory · the podcast layer - // 09
AI Films & Music Videos
AI-native. Craft-first.
AI films and music videos as a craft discipline, not a prompt. Direction, look development, grade and sound, on a pipeline that ships in weeks rather than months.
AI film production - // 10
Social Media Brand Development
Daily presence with a point of view.
Daily presence with a point of view: the content engine, the calendar, and the creator supply to keep it fed without the feed going generic. For YourStory that is the always-on layer, 419 posts and 11.9M social impressions across an ongoing partnership.
YourStory · 11.9M impressions - // 11
Agentic Workflow Automations
Pipelines that ship while you sleep.
Agentic pipelines that take the repeatable parts of a campaign off your team: asset variants, localisation, reporting, and the handoffs in between.
- // 12
Website Design & Development
Fast sites that stay on brand.
Marketing sites and campaign microsites, designed and built in-house. This site and crushedstudios.ai are both ours, so the standard we hold is the one you are currently looking at: server-rendered, fast, and structured so search engines and answer engines can actually read it.
- // 13
UI/UX
Products people finish using.
Interface design for products and tools, through to the built thing rather than a handoff deck. Our own calculators are the working sample: pick one apart and you are looking at the output.
Try the ROI calculator
Not sure which of these you need? The ROI calculator puts a number on an AI-native pipeline against your current production spend, and the FAQ covers scope, timelines and how we price.
