Fastrack / Titan

AWARD-WINNING·2022·CASE 04

A multi-campaign creator partnership across the Fastrack Smart portfolio.

1.7M+ reach

1.72M

REELS REACH

1.36M

STORIES REACH

CREATORS

ETRetail Award

RECOGNITION

// 01 · THE BRIEF

The Fastrack Smart portfolio is a moving target. Smartwatches, FPods, Smartverse, each with its own audience and offer mechanic.

Fastrack didn't come to us with a single campaign. The Smart portfolio is a category that spans wearables, audio, and broader connected-lifestyle positioning, each with its own audience and creative track. The remit was to run those campaigns across creators without letting one drown the other in the feed.

// 02 · THE APPROACH

Different cultural lenses per campaign. Same creator network underneath.

Festive Smartwatches got a feature-led push with regional and pan-India voices. Fastrack FPods got its own TWS-earbuds launch with a separate creative direction. Smartverse extended the same scaffolding into a broader Fastrack Smart positioning play. Each campaign had its own creative track but drew from a shared roster including Preeti, Rabbani Soyam, Pranali Mistry, Nabeel Afridi and Smeha Manimegalai. The Festive work won an ETRetail recognition.

// THE WORK SELECTED DELIVERABLES

Fastrack Smartverse

Smart portfolio positioning beyond a single product

IG Post · Feb 2024

// NEXT TALK TO US

Have a brief in award-winning?

Talk to us about Fastrack→

The Fastrack Smart portfolio is a moving target. Smartwatches, FPods, Smartverse, each with its own audience and offer mechanic.

Different cultural lenses per campaign. Same creator network underneath.

India's first fully AI-generated digital ad. 30 days, end-to-end.

Four Xiaomi launches across categories that have nothing in common except the brand.

Moj's first 301 quality creators, in the eight weeks after TikTok left India.

Have a brief in award-winning?

v1.0 · 2020