// 01 · THE BRIEF
YourStory isn't a one-campaign brief. It's an ongoing partnership across social, podcasts, and India's largest startup-tech stage.
YourStory is one of India's most-read startup and tech publications, with a 1.8M+ founder, operator, and investor audience that reaches across content, audio, and live event surfaces. The remit was not a single campaign. It was to be the creator and content partner across the platform's three primary touchpoints: social media as the always-on layer, podcasts as the long-form layer, and TechSparks as the annual moment where the entire Indian tech ecosystem converges in one room.
