IG
Mukesh Bansal · Nurix AI · Myntra · Cure.fit
The Misfit behind Myntra, Cure.fit & Nurix.ai
YourStory
A media partner across social, podcasts, and the 2025 TechSparks stage.
Social + Podcasts + Events
// 01 — THE BRIEF
YourStory isn't a one-campaign brief. It's an ongoing partnership across social, podcasts, and India's largest startup-tech stage.
YourStory is one of India's most-read startup and tech publications, with a 1.8M+ founder, operator, and investor audience that reaches across content, audio, and live event surfaces. The remit was not a single campaign. It was to be the creator and content partner across the platform's three primary touchpoints: social media as the always-on layer, podcasts as the long-form layer, and TechSparks as the annual moment where the entire Indian tech ecosystem converges in one room.
// 02 — THE APPROACH
Different formats per surface. One narrative thread running through all of them.
Social: an always-on creator pipeline aligned to YourStory's editorial cadence, surfacing founders, operators, and emerging voices in the formats their audience already consumes. Podcasts: long-form creator and founder conversations engineered for audio-first listening, repackaged for video distribution. TechSparks 2025: the annual showcase. Stage moments, behind-the-scenes content, and creator-led recaps that extended the conference's reach beyond the room.
// THE WORK SELECTED DELIVERABLES
Each tile is a piece of published work. Where the original post URL is available, the tile opens it on the originating platform.
YT
The Mass Effect · EP1
The Startup Job Market: Boom or Bust?
YT
The Mass Effect · EP2
This PODCAST Will Change INDIA's Health Forever
YT
The Mass Effect · EP3
Why Indian Retail Investors Need a New Game Plan for FY26
IG
Kaivalya Vohra · Co-founder, Zepto
Zepto's Take on IPO, AI & Profitability
IG
Ronnie Screwvala · upGrad · UTV
Ronnie's 8 failures created his 2 big wins
IG
Priyank Kharge · IT/BT Minister, Karnataka
Bengaluru Is One of The Top 5 AI Cities in the World
IG
Rajan Anandan · Managing Director, Peak XV
India's Deeptech Moment Has Arrived. But Are We Funding It Enough?
IG
Vishal Dhupar · NVIDIA South Asia
POC to Public Scale: A 3-Step AI Blueprint
IG
Kinjarapu Rammohan Naidu · Union Minister, Civil Aviation
India Could Be World's Runway for Aerospace Manufacturing
IG
Aravind Sanka · Co-founder, Rapido
India's Largest Mobility Network Moves 5 Million People Daily
IG
Kunal Kapoor · Actor, Founder of Ketto
In a World Chasing Views, He's Chasing Purpose
11.9M
SOCIAL IMPRESSIONS
419
SOCIAL POSTS
38
TECHSPARKS REELS
3
PODCAST EPISODES
4
SM CONTENT SERIES
// NEXT TALK TO US