It’s not how, it’s when
It isn’t only HOW to use influencer marketing, but when.
Influencer Marketing is the “new normal” as far as spreading a brand’s message and raising awareness.
It’s a tried and tested method to increase sales, brand awareness, and brand perception within your target demographic.
What that means is that Influencer marketing can be molded to fit almost all of your marketing efforts.
However, the question here is, ‘When to use influencer marketing?’
It’s the same as posting content on your profile. There are certain time slots that work the best cause the audience is most engaged.
Timeliness is indeed the king, thus whenever you are heeding whether to engage influencers, consider the following ‘When-s”:
When you want to reach a new audience:
Social media influencers are those who are actively steering the thoughts and feelings of their followers. If you are planning to reach a new set of audiences, it’s time to use influencer marketing.
When you want to brew an exciting contest or giveaway:
Giveaways and contests always catch eyeballs. There’s something about receiving things for free that always unites us! Collaborating with influencers for increasing brand visibility is the best way to do it.
When you are planning to ensure maximum reach and visibility for a scheduled campaign:
Influencers do have a massive following, that’s why they are called “Influencers”. They do have a loyal follower base too, all it takes is a story, stream, or a simple hashtag to get everybody on board.
When your brand is experiencing its best sales season:
A high-sales season is also one of the most competitive times for your brand, so you must stand out. Influencer Marketing can help you stay relevant and be a topic of conversation.
When it’s low-sale period for your brand:
When sales are low, it would make sense to make noise for your brand. Influencer marketing enables you to spread awareness and keep your product in the spotlight.
Influencer marketing is in vogue, and everyone is jumping on board, and it’s evident that most brand marketers don’t know when to make use of it.
