Campaign brief:
- Objective – Brand Awareness, Visibility among millennial consumers, redirection into registration and loan application funnel
- Primary Product Focus: Cashe Tenure based loan plans.
No. of campaigns: 03 phases
Campaign hashtags: #CASHeByYourSide #ad #collaboration #DownloadHappiness #DownloadCASHe #DigitalLending #InstantLoan #LoanApp #OnlineLoanApp #DownloadPossibilities #DigitalLoans #YourBuddyCASHe #SmartwithCASHe #DownloadNow #InstantCash #CreditLine #PersonalLoans #EmergencyFunds #Shop #QuickFunds #BuyNowPayLater #Shopping #ShoppingLoans #PersonalCredit
